Sunday, April 3, 2011

Open House Marketing-Beyond the Basics

My marketing plan includes many proven methods which are in use by most professional real estate agents. The difference with me is how I choose to take everything to the next level.

Today I am going to use open house promotion as an example. Here are seven levels of marketing an open house. As you begin to read the list you’ll see that most agents do some of these things when they hold an open house. Then you’ll see that very few agents do them all.

Level 1: Put a sign in the yard.

Level 2: Add balloons (where allowed) and/or riders. Riders should be in place in advance when possible.

Level 3: Put directional signs up from main roads. These should be in place in advance when possible.

Level 4: Advertise online (multiple web sites, blogs, social media).

Level 5: Send email invites to potential buyers/agents.

Level 6: Invite neighbors (mail/flyers/phone calls) a week before. (Sometimes have a separate open house or special previewing time.)

Level 7: All of the above plus coordinate to have other nearby homes open the same day to pull in extra traffic from the collective marketing efforts.

Do you need an agent that can take things to the next level? Talk to me, work with me, and you’ll see the difference.

Selling Your Home?

Vicky Chrisner

Also read:
Is Your Home Ready For The Market?
Real estate home sales in Loudoun County.  Real estate home sales in Fairfax County.  Leesburg, Sterling, Ashburn, Brambleton, Broadlands, Hamilton, Dulles, Potomac Falls, Purcellville, Lansdowne, Mount Gilead, Vienna, Fairfax, Herndon, Reston, Great Falls, McLean, Falls Church, Centreville,
Clicky Web Analytics