Showing posts with label sell my house. Show all posts
Showing posts with label sell my house. Show all posts

Saturday, April 9, 2011

Internet Advertising~ Beyond The Basics

Most buyers use the internet, with or without the assistance of their real estate agent, when searching for homes.  So internet advertising is a major focus of my marketing campaign.

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search channels and over 76,000 total web sites. 

In addition, my marketing package also includes enhanced listing options through REALTOR.com and Trulia to assure maximum exposure on the most popular real estate web sites for buyers of property in our area.

Check out the picture below to see just some of the major real estate sites where your home will be advertised:

Thinking of selling your home?  I can help!

Vicky Chrisner
703.669.3142

 
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Sunday, April 3, 2011

Open House Marketing-Beyond the Basics

My marketing plan includes many proven methods which are in use by most professional real estate agents. The difference with me is how I choose to take everything to the next level.

Today I am going to use open house promotion as an example. Here are seven levels of marketing an open house. As you begin to read the list you’ll see that most agents do some of these things when they hold an open house. Then you’ll see that very few agents do them all.

Level 1: Put a sign in the yard.

Level 2: Add balloons (where allowed) and/or riders. Riders should be in place in advance when possible.

Level 3: Put directional signs up from main roads. These should be in place in advance when possible.

Level 4: Advertise online (multiple web sites, blogs, social media).

Level 5: Send email invites to potential buyers/agents.

Level 6: Invite neighbors (mail/flyers/phone calls) a week before. (Sometimes have a separate open house or special previewing time.)

Level 7: All of the above plus coordinate to have other nearby homes open the same day to pull in extra traffic from the collective marketing efforts.

Do you need an agent that can take things to the next level? Talk to me, work with me, and you’ll see the difference.

Selling Your Home?

Vicky Chrisner
703-669-3142


www.Facebook.com/REWhisperer


Also read:
Is Your Home Ready For The Market?
Real estate home sales in Loudoun County.  Real estate home sales in Fairfax County.  Leesburg, Sterling, Ashburn, Brambleton, Broadlands, Hamilton, Dulles, Potomac Falls, Purcellville, Lansdowne, Mount Gilead, Vienna, Fairfax, Herndon, Reston, Great Falls, McLean, Falls Church, Centreville,

Thursday, March 24, 2011

Types of Sales in 2011

We're well into 2011 and the market is very different than a few years ago. 

In 2008, almost the only properties selling were REOs.  

By 2009/2010, the banks had seen the value in working with short sales and had enough trained staff that they were able to start processing the requests in enough time to avoid foreclosure and actually get to the closing table. 

In order for production builders to stay in business, they had to keep building, but they had to adjust their price and product.  This meant they needed to renegotiate deals with investors, the localities and their lenders.  In 2009 we started to see these entities also face the reality of the market, and by 2010 new homes sales were once again returning to the market in force.

Traditional sellers also realized they had to face reality.  Market recovery was going to take many years, and recognizing that 2005/2006 values are never likely to return (when you consider inflation).  In 2010, traditional resales noticeably re-entered in the market, but hoping to get every dollar they could, these sellers did all they could to make buying their home an advantage - the homes were well prepared for the market, well priced and owners were flexible on terms.

I was pleased that in 2010, my business, and probably that of most local agents was about 15% REOs, 25% Short Sales,  25% New Construction, 35% Resales... nearly balanced between "normal" sales (New Construction and Resales) and "distress" sales (REOs and Short Sales).  The market in 2011 continues to show signs of recovery.  Inventory is currently very tight.  Here are the stats for the last 90 days for Leesburg VA.  Check them out:

368 Homes on the market right now
269 Homes under contract right now
195 Homes sold in the last 90 days

This paints the picture that we have less than a 6 month inventory of homes available, which is great.  What also is encouraging is the "Types" of sales that are in the marketplace right now.

REOs represent 4% of the Homes Available and 17% of the Sales in the last 90 days
Short Sales represent 12% of the Homes Available and 18% of the Sales in the last 90 days

It's a good sign that distress sales are continuing to decrease in the market.  In some neighborhoods, particularly those built during the height of the market, distress sales continue to dominate.  However, in other neighborhoods, stability is returning. 

Wondering how you're neighborhood is faring?  Get a free automated report at:


Notes about Neighborhood Sales Reports: 
  • You must include your address and info about your property so the program can pull appropriate comps.
  • You must include a valid email address - the report takes a few minutes and is emailed to you.
  • You will NOT receive any spam... no bulk emails at all.  Promise.
  • It's automated, so it's not perfect.... if it doesn't make sense, please contact me directly for more information.
  • This program works only in the Northern Virginia area.

For a personalized report by a human with a brain, don't hesitate to reach out to me.  I am here to help you evaluate your circumstances and make good decisions for you and your family.

Vicky Chrisner
703.669.3142

Sunday, January 24, 2010

You Might Not Need A REALTOR IF.... Reason #2

Reason #2: You Might Not Need A REALTOR IF….
You Don't Mind Leaving A Little Money On The Table

It may seem that I am being facetious when I say "...IF you don't mind leaving a little money on the table", but I am not.  While most sellers are looking to get the highest and best price possible, some aren't, or it is not their priority.

They may be looking to turn a profit, and if they are happy with that profit, and the transaction doesn't present risks, then taking the quick offer may be the right move.  For example, a current client of mine is a land investor.  He bought a lot for $5,000 and quickly resold it (FSBO) to my dad for $10,000.  He was very happy.   My dad did nothing to improve the lot and sold it, through me, a few months later for a $45,700.  The original investor, even knowing what my dad got for the property, was not unhappy - he still make $5,000 very quickly, and at that time, he needed the cash very quickly to roll it into another investment which ended up returning him a much greater profit.

The owner could be looking to dispose of an estate quickly and expeditiously, for any number of reasons.

Or, perhaps the seller doesn't get to keep more than "X" of the profits anyway, so if the offer on the table provides that, then that is all he needs.  I have seen this in divorces.  One spouse is being forced to sell, and he/she only gets a flat amount from the sale, and in order to limit the profit of the other owner, refuses to list it with a REALTOR. 

I am not being silly, ALL of these situations apply to some people, even though they do not apply to most of the people most of the time.  If one of these scenarios (or something similar) describes you, and you've got an offer that meets your needs, or you can get an offer that meets your needs (without the assistance of a real estate agent) then take it. 

Why pay a real estate agent to offer full service when they won't have to do any pricing or staging strategies, any marketing plans or showing, or any serious negotiations?  Again, in this circumstance, just like in the prior one, FSBO (For Sale By Owner) may be the way to go

You will still need some help - (see description of legal or limited service real estate  assistance needed in REASON #1), but that should be far less expensive than hiring a full service agent.

* * * * *



Make sure you don't miss any of these posts... so stay tuned to THE REAL ESTATE WHISPERER for the rest of the posts in this series.

In the mean time, if you are looking for a honest feedback about whether or not you should hire a real estate agent, feel free to contact me. I work in the Dulles and Loudoun areas, and I am happy to spend a few minutes with you on the phone to help you recognize the facts so you can make a good decision.
 
Vicky Chrisner
Ofc: 703-669-3142

Top 10 Reasons NOT to Hire A Real Estate Agent To Sell Your Property

Most agents will offer you a list of the top 10 reasons TO hire a real estate agent, and ideally, hire them.

However, I am not like "most" real estate agents.  I think there are legitimate times you shouldn't hire a real estate agent, and I am working on putting together a list of the top 10.....

You Might Not Need A REALTOR IF....









**In TODAY"S MARKET, there is a HIGH likelihood that your REALTOR could earn
150% of her commission with just this one!***




Each of these situations apply to some people some of the time.  For the majority of the people, the combined benefits of convenience, expertise and resources offered by the right real estate agent will far outweigh the cost of brokerage fees, and in most cases these benefits translate into more dollars in a sellers pocket, even AFTER paying the brokerage fees.

Are you in the Dulles/Loudoun area and thinking of selling?  Give me a call and let me show you the value I will bring to the sale of your home.

Ofc: 703-669-3142

 
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