Showing posts with label home selling. Show all posts
Showing posts with label home selling. Show all posts

Wednesday, March 23, 2011

Is Your Home Ready For The Market?

I have completed a series of blog posts to help you, Mr and Mrs Seller, get your home ready for the market.  Check out the posts referenced below.  Or, better yet, give me a call and let's meet. 

Part of the service I offer when I list your home is a personal consultation on all of these things!  As you read these posts, I hope you'll see how much analytical study has gone into these words of wisdom.


Painting For the Market - Color & finish choices

Show Me The Space, I'll Show You The Money! Creating visual space

Knick Knack You're Getting Whacked! - Removing the small obstacles

Vignettes that Sell - Highlighting features, selling benefits

Create the "Not So Lived In" Look - Selling the magic house

PRIORITIES, PRIORITIES - Which staging suggestions are most important?

It's Show Time!  (Final touches before a showing)
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If you're really interested in how buyers react to different homes,

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Selling Your Home? 
Hire a real estate sales consultant who understands
 the marketing and selling process! 

Vicky Chrisner

Wednesday, March 16, 2011

Show Me The Space, I'll Show You The Money!

When we live in our homes, we surround ourselves with things that make us happy - pictures of loved ones, favorite places, gifts.  We put things where they make sense and are readily available for everyday use.  We make our homes comfortable and convenient.  But when it's time to put your home on the market, you have to make a decision.  Do you want top dollar for your home?  Then you must be willing to give up some comfort and convenience in exchange so that your home shows its best at all times.  Here are some tips to make that happen.
Step #1: Show Me The Space, I'll Show You The Money!

Much like a model will have portfolio shots in a bathing suit, we need to strip your home down to the bare essentials. (Play striptease music now.)

"Let There Be Light"

You have blinds and drapes up to keep people from looking in... but when your home is on the market is exactly when you want people to not only look in but come in.  So, we need to thin out window treatments.  Remove screens, wash windows, remove heavy drapes. Open blinds or remove them. Consider leaving sheers or valances, just to add a splash of color or accent, but make sure you can see out and the light can get in.  This creates a bright happy space and it always makes rooms look larger.
Next, let's talk floors.

Usually an area rug's purpose is to protect the floor underneath.  When it's time to put your home on the market its time to show off those floors that you have so valiantly protected over the years.  So in most cases runners and area rugs should be pulled to expose the floors beneath.  Rugs take up visual space.... so the only time I use them in staging is when the room is otherwise cavernous or has no color. 

Important Never-Never Notes: (1) Never leave carpet in a bathroom. (2) Never leave an area rug on a carpeted area.   These always get negative comments from buyers.

Musical Chairs! 

Walk through the home as if you are a buyer.  Enter through the front door, and bring your entire family and a REALTOR with you...everyone walking side by side. This is how a buyer looks at your home. See how crowded everything is when 4 people try to walk through a home together? 

In an unstaged home, sometimes showing is remineiscent of a game of musical chairs where, as you walk through the home, it seems you are always standing directly in front of a chair you can sit in when the music stops. Not good. 

Move or remove all the furniture you touch. If it's crowding doorways, it's got to go. If you can't walk through walkways, say "bye bye" to the pieces that get in the way. Got furniture blocking windows or doors? Not good. Most rooms can, as a general rule, lose at least one piece of furniture, sometimes several.

Take the leaves from every table you can. If you have those larger dining room chairs with arms, hide them, quickly, even if you must borrow ugly chairs from your daughters house.

What's In A Room?

Buyers must be able to tell what the intended purpose of a room is by the first piece of furniture they see. Bed=bedroom; couch=living room; dining table=dining room; desk=office.

Avoid having beds in the den or desks in the bedroom. Unless you have dedicated "gym" space, originally intended to be gym space, then the treadmill has to be packed away. A treadmill in an office says "there's no space for a home gym in this house". A bedroom used as an office screams "this house has no office, and now no guest room".

Welcome the buyers to every room. (Huh?)

You won't be home when the buyers come (no, you shouldn't be home), so make sure every room is welcoming your buyers... the furniture should be turned to face them as they enter. The buyers shouldn't walk into a room to see the back of a couch, TV or other furniture... it should always be the front. Even pillows on a couch should be turned to "face" them - not the center of the room, but the doorway, as if they are saying "hi".
"As far as the eye can see" For a seller, there is much wisdom in thinking about this phrase.

Look at specifically what is eye level in your home. Buyers are measuring space with their visual perception, so what is that? Can you remove a hutch, a bookshelf, a canopy, a headboard? Consider putting away tall back chairs and keeping the stools, for example.

Generally, there should be no pictures of any kind in a hallway or stairway; and most walls are meant for only one picture....and only in the rarest occaisions should more than 3 pictures be on one wall. Pictures should be used sparingly and not be family pictures.

Get rid of doilies, table cloths, and the seat cushions on chairs (you know, the kind you tie in place). No lace, no frills. This includes the comfy blanket or hand made afgan from Aunt Betsy that is displayed on the back of the sofa.  Unless that blanket serves a strategic purpose, then it probably needs to be tucked away.

Trust me here, no one is looking at your beaten up old table or the cheap chairs. They are, however, looking to purchase the floors and space behind and beneath these things, so let them see the space. All this extra stuff is simply a distraction and they will think about your stuff, and not about your house.

Stay tuned, because this is only the beginning of this series.

Next up - "Knick Knack: You're Getting Wacked"

Wednesday, March 9, 2011

Do We Need To Repaint?

“I will be putting my house on the market soon and I’m wondering~
Do we need to repaint the whole house?”
Common question; but the answers vary.

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Clearly, if your home is overdue for a paint job, then yes, to get the highest amount possible for your home, you should repaint. Otherwise, I hate to give a blanket response to that.
 
Many people have highly personalized décor and coordinating wall coverings; but it may not be necessary to undo all that work when you sell.  Having said that, here are some simple guidelines and tips:

A VACANT HOME: If the home is going to be vacant when it is shown and marketed, then it becomes more important to have a fresh paint job, with color selections from a neutral palette so as to appeal to the widest groups of people. [Click here to see repainting guidelines]

WALLPAPER: Because there is a general perception that wallpaper is hard to repair, touch up or remove, it's generally advised that wallpaper be removed, or perhaps painted over before putting the home on the market.  This is particularly important if it is in poor repair, dated, highly personalized or a busy pattern.

PANELING:  The “circa 1970-something” paneling is outdated and an obstacle to selling today.  But did you know you can paint over it? It is far more practical than removing it and hanging drywall, and so that is a common recommendation.
BUYER PROFILING:  Who is the most likely buyer for your home?  What is their age, origin, family composition, gender?  Where do they work and play?  Based on that information, we make staging choices which may require some repainting.  Here is an example:  Women buy for entry ways, kitchens, bathrooms and master bedrooms. Men buy for basements, garages, and storage areas. We try to make sure those areas are appealing to those gender groups. So, for example, a basement family room that looks too feminine (pink paint or flowery wallpaper) may need to be repainted.

The buyer profiling part of these guidelines gets tricky and requires an analytical market study.  This is all part of the services I offer when you hire me to represent you to sell your home.  So, for a personalized opinion, give me a call and let's set up an appointment!

Vicky Chrisner
Keller Williams Realty
Leesburg, VA
703.669.3142

(Notes about pics on right:  While the top picture with green walls will not appeal to most people, it isn't likely to interfere with a sale in most submarkets.  The lower picture with the pink bubblegum family room could keep a home from selling.)

Thursday, March 3, 2011

Creating The Best Curb Appeal

You've heard it before... when it comes to selling, curb appeal is 50% of the sales process.  To really understand that, you need to understand the home buying process.
Most buyers will see an ad - online or in print - for your home before they visit.  Almost always there is going to be at least one picture, and the one most prominently displayed is the exterior front picture.  They will decide to look at the ad, or not, the moment they see the picture of your home.  If the buyer is still interested after seeing a picture and an initial advertisement (which usually includes price, general location, and number of bedrooms), then it meets their initial criteria.  At this point, they are 25% sold!

Next comes the drive by.  This often happens before they contact their REALTOR to see the house.  Here they will check out location and condition of the home in person and the neighborhood in general.  They will see the things they can't see from most ads - how the sun hits the house, what the street looks like, what the house "feels" like when they look at it.  From the drive into the neighborhood to the front door of the home, accounts for another 25% of the sales process. 

If they still want to go in, they are 50% sold.... maybe more.  When I bought the house I live in, my husband and I saw it from the outside and said to one another "Unless this place is trashed on the inside, this is THE house"....and this happens far more than you would expect.  The opposite is equally as true.  Many times, I have been showing homes to a buyer, pulled in the driveway and had the buyer say "never mind, let's not even get out of the car".

Keeping this process in mind, you can place the appropriate emphasis on evaluating your curb appeal. If you want people to come inside, they have to like the outside.  Here are some tips:
  • Start at the street:  Keep the street clear of trash and debris.  Consider painting the house number on the curb so it's easy to see.  If there are yellow curbs nearby, repaint them.  The mailbox should stand straight and be repainted, with the address prominently displayed.  Consider flowers around the mailbox or the driveway.
  • Driveway and sidewalks:  The driveway should be in good shape, easily navigated, clear (after snow/ice) and a paved driveway should be freshly resealed.
  • Lawn:  Green it up (in season). Fertilize and water it.  Reseed it if you must.
  • Landscaping:  Make sure flower beds are freshly cut in, have fresh mulch and no weeds.  Consider adding a touch of color if you don't already have colorful flower beds.  Even a home without flower beds can usually add a pot of annuals near the front door.
  • Home Maintenance:  Does your home need to be repainted?  Are there shingles missing from the roof?  Does your roof need to be washed (yes, you can clean a roof that has stains on it)? Are the gutters clear and in place?  Should you repaint or replace shutters?  The front door should be repainted or stained - this creates a huge impact.  Perhaps the front door should even be replaced.  Keep screens out of storm doors and leave only the glass in so the front door can easily be seen, or remove the storm door completely.
Again - this is 50% of the sales process, so please don't skip it!

Stay tuned to the Real Estate Whisperer... this spring I will be doing a comprehensive series on preparing your home for sale.  This is the first of many posts to come.

Friday, December 31, 2010

The Next Chapter of Your Life May Include the Word "Dream" In the Title

This morning, I got a little email "love" that made me feel all warm and fuzzy.

I sold a home for some neighbors here in Leesburg last spring.  Now they are building their dream home in SC.

I hate getting close to people just as they move out of the area....I miss them so.

But it is thrilling to be able to help launch people into the next chapter of their lives. Even better when the title of that chapter includes the word DREAM!

Congrats John & Claudia - have a fabulous 2011!

As for the rest of you reading this... are you ready to move to the next chapter of your life?  Maybe I can help.  Give me a call!

Vicky, Ofc: 703.669.3142
Keller Williams Realty, Leesburg

Wednesday, November 4, 2009

To Sell Now or Wait

Like many, you’ve probably been thinking about moving up to a larger home or downsizing, or perhaps even relocating. But, the market has meant declining house values, and you’re concerned that if you don’t get enough for your home, you’ll not be able to afford what you really want in your NEXT home.

Did I hit the nail on the head for you? You’re not alone. It’s always easiest to focus on the scary, negative thoughts – fear is a powerful emotion, in fact, THE most powerful emotion we have as humans. But, as humans, we have the ability to overcome illogical fear if we’re willing to. Let me point out some things you may not know, or may not have put together.

SUPPLY AND DEMAND: Because of a decrease in supply for much of this year, home values in some areas have started to rebound slightly, and are making the sales process (when you price “right”) easy for sellers. But, that won’t last forever… banks are holding a plethora of homes in inventory (either they’ve stalled the foreclosure process or they haven’t released foreclosed homes for sale, for a variety of reasons). We expect inventory to pick up after the first of the year – if that happens, it puts downward pressure on prices for YOUR home. And, if you’re trying to wait out the storm, you could be there a long while.

COMPARE THE SUBMARKETS: If your current home's value is less than $500K in Loudoun or $750K in Fairfax County, it's likely that supply is low, and demand for your home is high. 

However, at higher price points in the same area, that's not the case.  So, if you are "trading up" you may benefit from a seller's market when you sell and a buyer's market where you buy. 

If you're relocating, you'll soon realize that our Washington DC submarket is quite different from other areas of the country.  Many areas have massively depressed home prices allowing you to scoop up amazing deals.  While buyers markets are found in many areas, some of the best opportunities include Detroit, Michigan, most of Florida, the Las Vegas area and far more.

So, whether you're moving up or relocating, you have a very good chance of benefitting from seller market conditions when you sell, and buyer market conditions when you buy.  Can it really get better than that?

INTEREST RATES: Let’s face it, Americans buy with loans… therefore, the interest rate for loans impacts you as both a seller and a buyer. Right now, the fed’s rate is 0% and it can not go any lower. To artificially DEFLATE interest rates and spur more home buying activity, the fed has been buying mortgage backed securities. This has resulted in a “typical” 6% interest rate being reduced to an average hovering around 5%.

What does this mean in dollars? Well, for every 1% increase in interest rate, if you want to keep your payment identically the same, the price of the home must be 10% less. So, buyers that can pay $500K for your home today with a 5% interest rate, will only be able to pay $450K for it at a 6% interest rate. I bet you’d like to keep that $50K in your pocket, wouldn’t you?

And, this won’t last forever either. In fact, the fed has announced it will be phasing these purchases out and no longer plans to buy these mortgage backed securities after the first quarter of next year. That means if you are thinking of putting your house on the market in the spring, that could be a very poor decision.

EXPANDED TAX CREDIT: You’ve heard of the “First time home buyer tax credit” of up to $8,000? Well, that is coming to an end November 30th. BUT, it's being extended!  And, it gets better… the new version of this program is not just for first time home buyers any more! If you are a first time home buyer you can still get up to $8000.  Or, if you’ve owned a home for 5 of the last 8 years, this NEW credit’s for you, too! Plus, the income limits are being increased…. Allowing people with higher incomes ($125K for one person, $225K for a married couple) to take advantage of the maximum credit. If this passes, it will expire APRIL 30th.

This affects you as a buyer and as a seller. You may be eligible as a buyer; but even if not, your buyer may be eligible, and certainly many buyers in the market will be eligible, spurring activity and urgency to buy before April 30th of next year.


** As an aside, please know that the National REALTOR Association worked hard to make this happen.  Your national, state and local REALTOR associations are always looking out for you, property owner rights, and small business owners, as well as for our economy overall.  This bill is only one example of the fruits of our labor.

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Still not convinced? Call me for a personal consultation. I will be glad to help you sort through this, and other economic news, as well as to discuss your family’s specific situation and help you strategize to make the most of what’s available to you.

www.VickyChrisner.com


Ofc: 703-669-3142


VChrisner@KW.com

Tuesday, August 25, 2009

Who Can You Trust?

In economies like ours, it's hard to know - which economists and government leaders should you trust? Which ones really know what's going on? How can you decide when it is time to save or spend? Where to invest? If it's time to buy or sell a house? If you should buy at a higher price, because prices will continue to go up; or if it's time to wait for prices to drop further? Watch this video (courtesy of The Daily Show), and then YOU DECIDE:
The Daily Show With Jon StewartMon - Thurs 11p / 10c
Home Crisis Investigation
http://www.thedailyshow.com/
Daily Show Full EpisodesPolitical HumorHealthcare Protests

As for me, I always check out how they decorate their bathrooms before I decide if I trust them or not. What about you?

 
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